Centinel Spine

Reflecting the company’s aggressive strategy to expand the market for its spinal device technology, Raymedica, LLC has unveiled a new corporate identity and brand strategy – Centinel Spine.  Designed to better position the company in both existing and new fusion markets and gain further recognition in non-fusion markets, the new corporate identity is the latest step in a series of activities that have resulted in a refined product focus, increased operational efficiency and a clear path to growth in the global spine market.

Centinel Spine is the culmination of Raymedica, LLC corporate transition that began in early 2008 with the merger with Surgicraft Group Holdings Limited, a UK-based medical device company and its subsidiaries (“Surgicraft”).  In defining its new corporate identity which addresses 90% of spine pathologies, Centinel Spine conducted extensive research with its Surgeon Advisory Board, management team and partners to build a brand strategy that leverages its reputation for innovation and high quality, as well as highlight its unique collaborative approach in working with surgeons to transform their most ambitious ideas into tomorrow’s technology.

For more information visit www.centinelspine.com